Loyalty Games

ATB Arena

ATB Arena
ATB
ATB Arena

ATB Arena

Gamified loyalty campaign with mobile game
and collectibles

Nationwide TV promo campaign

ATB

Collection of 36 sachets with game cards, premium collectors and game guide book.

Mechanics: collectible

Client: ATB (Ukraine)
1200 + stores

Season 1, Season 2, Season 3
Year: 2019, 2020, 2021

Services: Concept, Product Development, POSM Development, Production

50M
Cards sold
9.6%
Average ticket revenue increase
11%
Units per transaction growth
25%
Customers engagement

During the campaign (1.5 months)

2M+
Downloads
#1
App in Appstore and Google Play
1.5M+
MAU

Our other
cases

Arena TCG x Euroopt
Euroopt
Joykis x Carrefour
Carrefour
Joykis x Pharmacy 9-1-1
Pharmacy 9-1-1
Joykis x Spar/Fora
Spar
Fora