ATB Arena
Gamified loyalty campaign with mobile game
and collectibles
and collectibles
Collection of 36 sachets with game cards, premium collectors and game guide book.
Mechanics: collectible
Client: ATB (Ukraine)
1200 + stores
Season 1, Season 2, Season 3
Year: 2019, 2020, 2021
Services: Concept, Product Development, POSM Development, Production
50M
Cards sold
9.6%
Average ticket revenue increase
11%
Units per transaction growth
25%
Customers engagement
During the campaign (1.5 months)
2M+
Downloads
#1
App in Appstore and Google Play
1.5M+
MAU
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