S.T.A.L.K.E.R. 2
Gamified loyalty campaign with exclusive merchandise – unique Collector’s Almanac and Collectible Cards with QR-codes unlocking Anomalous Zone voice diaries
Exclusive cards (48) and Interactive Almanac with slots to keep the collection
Mechanics: collectible
Client: ATB-Market (Ukraine)
1300 + stores
Year: 2026
Services: Concept, Product Development, POSM Development, Production, App Dev, Campaign Management
30M+
estimated reach in media and social media
#1
share of voice in Ukrainian retail and game industry
Massive
retailer app audience expansion
Case metrics are confidential
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