Arena TCG x Euroopt
Gamified loyalty campaign with mobile game
and collectibles
and collectibles
Collection of 36 sachets with game cards, premium collectors and game guide book.
Mechanics: collectible
Client: Euroopt (Belarus)
1000 + stores
Season 1, Season 2
Year: 2020, 2021
Services: Concept, Product Development, POSM Development, Production
During the activation (1.5 months)
10M
Cards sold
2.7%
Turnover
growth
growth
40%
Customers engagement
Our other
cases
