
JOYKIS.
Pharmacy 9-1-1
Eco-themed gamified loyalty campaign with mobile game

Surprise eggs with game cards, vitamins and toys
Mechanics: instant win
Client: Pharmacy 9-1-1 (Ukraine)
1200 + stores
Year: 2022
Services: Concept, Product Development, POSM Development, Production
During the activation (1.5 months)
Sold out
in 4 weeks
3.1%
Turnover
growth
growth